![]() ![]() This means you can practice ASO to ensure that your app is visible to a relevant audience, allowing you to acquire organic users in a cost-effective manner. According to eMarketer, 43 percent of US smartphone users click on news notifications all of the time, 45 percent of that audience click some of the time, and only 11 percent claim to rarely click on new alerts.Īpp Store Optimization (ASO): Another considerable benefit to having a news app is that you can be found within the App Store and Google Playstore. This contributes to the superior service news apps can offer their audience to increase engagement. Push notifications can also be personalized to ensure that users are only alerted to stories relevant to their interest. Once a user has opted-in to receive push notifications, they can receive updates for breaking news and essential stories immediately, operating as a 24-hour news service directly to a user’s device. Push notifications: This is one of the critical elements that has enabled mobile apps to revolutionize the way users consume daily news. All of these benefits are likely to increase user engagement and provide a more satisfying user experience. You can also use in-app data to better understand your audience and use these insights to inform your content strategy. You can use your data to personalize what your user sees, enable notifications (in-app messaging, email and push notifications) for topics of interest and offer newsletters that will retain users for longer. In short, having a news app means your content isn’t going to be buried by algorithms you don’t control.Ĭraft a superior user experience: Having a news app allows you to provide the best possible user experience for your readers. This is a win-win scenario: you can share the most important stories which will be seen by users that have a specific interest in that subject. If users value your company and install your app, you regain the ability to connect readers with the stories most relevant to them. You also have to jump through hoops – such as SEO – to ensure your content is seen at all. You control content distribution: When users find your content through search engines and social media, you have less control of how your content is distributed. Here are four essential benefits to developing a news app. Whether you are developing a news aggregator or a news app for a single publication, there are several ways developing a news app can be universally beneficial. What are the benefits of developing a news app? ![]() In this article we outline the significant benefits to developing a news app in 2020, how to begin this process and best practices for optimal results. News apps have also become increasingly important for users who want to avoid consuming news via social media and digest news from a reliable source. Users expect updates to be immediately available and accessible via multiple devices, and easy to share across their social media networks. The way we consume news has shifted dramatically in the last decade and having a dedicated website is no longer enough. ![]()
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